On Sunday 15 May, the UK’s largest choir – Rock Choir –filled Wembley Arena and held up over 10,000 posters of missing children to raise awareness of the International Missing Children’s Day (25 May).

Rock Choir live at Wembley – the first time every member of Rock Choir from across the UK has sung together under one roof – marked the launch of a new partnership between Rock Choir and the charity.

Caroline Redman Lusher, Director of Rock Choir said, “I am constantly overwhelmed by how many members tell me that joining Rock Choir has been a truly life-changing experience, which is why it felt so right to support Missing People. The charity changes the lives of people affected when someone disappears each and every day. If we can help just one missing child be brought home to safety, it will all have been worthwhile.”

Martin Houghton-Brown, Chief Executive of Missing People said, “By actively joining the search for missing children, and raising funds for the search to continue, Rock Choir has created a truly innovative partnership. International Missing Children’s Day is a key moment for us to remember the 100,000 children who go missing every year and this is a wonderful way to mark it.”

The charity believes that the Rock Choir event will be the largest ever single display of missing children by a group in the UK.  The Rock Choir’s journey to Wembley will be captured in an ITV documentary about Rock Choir to be aired on ITV1 soon.

To join the search for missing children on International Missing Children’s Day; take part in The Big Tweet